Quality & Quantity

Challenge

Redesign the original Quality & Quantity branding to a more modern, elegant style; and keeping brand mark elements with a simplistic look. I redesigned the boxes and created an additional cook book incorporating the Q&Q noddles. 

There are many mistakes I found with the original Q&Q packaging, including the bright colors clashing with the text, lack of structure to the layout, and an overall cluttered feel. 

Exploration

I drew inspiration from modern, simplistic takes on food branding where typefaces and color schemes are limited. 

In my sketches you can see the elements I wanted to keep from the original and the new elements I added. I wanted to keep the same shaped box as the original while adding a window to see the actual noodles. 

Digital Drafts

With the help of my classmates, I decided to move forward with these three concepts. During the drafts I settled on my color palette and explored with my type combinations and was able to eliminate two concepts with some peer revisions. I decided that keeping the ribbon shape was important, so that helped me cancel out the top draft. Having a serif and san serif complement each other in the text is exactly what I wanted. It was difficult deciding between the last two concepts because I think they both work well. However, after really going over the layout, I concluded that the middle draft is what I wanted to continue with. 

 Solution

The reason I continued with this concept is because I think the design benefits more from the white spaces. It allows more breathing room and showcases the modern, elegant style. 

After being reviewed, my peers pointed out that the colors did not relate to the flavor. I ended up switching the red scheme to pair with the spicy flavor, the green scheme to pair with the vegan flavor, and the blue scheme to pair with the fideo flavor. 

When I designed the shorter sides of the boxes, I didn’t want just a straight line separating the colors. Since I had a lot of open space, I made that separation line to form the ribbon shape. That simple change was subtle but it really elevated the design. 

Having the boxes finalized really helped with creating the cook book. Tying the same elements from the packaging to the layout of the book was no issue. I incorporated the original ribbon shape to give separation on the left page where the ingredients are located and the instructions next to it, all written in the designated color to each flavor. On the right page I included a full bleed image to invoke hunger in the reader with the coordinated color strip on the side, which will also be visible when the book is closed. 

 Reflection

This project showed me how much different a redesign can be while keeping so much of the same elements in the design. Finding the right color scheme and typefaces are so important in achieving a certain mood and style.